In their own words:
In answer to the question, “what would you tell someone wanting to follow in your footsteps…?”
As for footsteps, you might want to find your own footsteps, but please do borrow any of ours that you like. For example: Be funny! Be revolting! More specifically, one fun exercise when you’re taking on some evildoer is to really pretend to be them, and actually defend their (insane) cause as they might have to if they were just a little more conscious of and up-front about their insanity. A lot of jokes will automatically come out.
We’re currently devoting the bulk of our time to running the Yes Lab (www.theyesmen.org/lab), which is all about enabling organizations and individuals to carry out exciting identity-correction projects on their own.